Your career in digital starts here!
The Digital Guru program is a comprehensive, hands-on training workshop that covers all aspects of digital marketing . Over the course of 24 hours across 6 weeks, this program can take you from zero to guru - and even a job placement at the end!
Who is this program for?
This program is best for a new graduate, first job seeker, junior - mid level marketing professional that want to learn, explore and practice all aspects of digital marketing.
- Learn a high - demand skill, that is well paid, transferrable across countries and offers a dynamic career
- Instruction and guidance from a western-experienced digital marketer with over 15 years work experience
- Work placement in a digital agency (additional application & assessment required)
- Networking with other students
- Online course support & mentoring
- Practice English and communication skills
Module 1: What's up in the Digital World?
Explore the trends and behaviours that's driving digital usage and what platforms people are using. Get to understand your digital requirements and how to conduct research to use for planning.
Module 2: Digital Planning & Strategy
Learning what Paid / Owned / Earned digital channels are and how they work together and integrate. Developing a digital marketing strategy, communication platform, sources of business, understanding the path to purchase, understand what success looks like.
Module 3: Let's get social
Learn to develop a social media presence for your business on Facebook with content, copywriting and engagement tactics that impact your Facebook community and make messages sticky and actionable.
Module 4: Facebook advertising : pay to play!
Facebook isn't a free channel and to maximise success you must pay to play! Learn the different types of ads, targeting and understand Facebook analytics. We'll also guide you on how to build your first online Facebook store to get you started in E-commerce.
Module 5: The power of search engines
Dive deep into the world of Google to de-code what it means to get top page rankings organically and through the use of Google Adwords. Learn optimization techniques, bidding strategies and keyword selection.
Module 6: The world of UX
How do you build a website? Discover project management principles, but also learn what goes into building a great digital experience using human centered design principles.
Final assignment: Submit your digital marketing strategy.
Duration: 6 weeks (6x4 hours on Saturday afternoon from 9.30am to 1.30pm)
Standard course Fee: 6,000,000 VND pp
Next session begins: TBC
Minimum class size: 5 Maximum class size: 10