A Case Study for both the Customer and Customer Service from Tesco

This (lucky) customer service executive from Tesco may just won a prize for excellent responses to a *very funny* (and considerate) complaint from a customer

A complaint posted to Tesco's Facebook page on August 6 has been shared more than 45,000 times after the supermarket's customer service rep replied in suitably tongue-in-cheek fashion.

Dear Tesco, yesterday I purchased one of your fine cucumbers which I had planned on using to make my favourite dish - a cucumber sandwich

Upon opening my cucumber I discovered a worm inside the wrapping (see picture). I thought - at last, finally Tesco have come up with something to beat Aldi’s free spider with bananas offer.

I excitedly shouted the kids downstairs to come and meet our new pet. We decided to name him William. Our new pet appeared to be very unresponsive, we just put it down to him being sleepy and decided to give him sometime to come round.

24 hours later and William still hasn’t moved, on closer inspection he seems quite flat (again see picture) and I think he may be dead. Well...I’m no vet but I think the tight shrink wrap on the cucumber may have squashed and killed William.
I know Aldi’s Banana spiders were deadly but at least they had some life in them.

I now have three very upset children, a worm funeral to plan and to top it all off I’ve totally lost my taste for cucumber sandwiches which as everyone knows are a favourite at any wake.
So come on Tesco wiggle your way out of this one!?!?
— Wes Metcalfe‎ - Facebook

Since we are all so often to hear the complaints in distressing tongues from the customers, this considerate and delighted complaint from Wes really made the day for the Tesco social media office because one of the supermarket’s representatives decided to pen a poem in memorial of William the worm.


To which Wes replied:

And it didn't end there. Rob from Tesco replied with this reinterpretation of Wonderwall by Oasis. Seriously

As the conversation went on, Tesco issues Metcalfe a £10 gift card to “cover the cost of the day” and Wes will still continue to buy at Tesco, makes a happy ending for both the brand and the customer.

As their hilarious exchange swept social media, thousands of disgruntled customers asked Tesco to write a tribute for their own grocery disasters. Even though not all get a funny conversation as this one, but the most important thing is that: 

Justice has been done for William
— Wes Metcalfe

Rest in peace, William. Your brave story will be passed ever after as a typical case study for all social media marketer!