6 Growth Metrics ANY Startup Should Actually Care About

6 GROWTH METRICS ANY STARTUP SHOULD ACTUALLY CARE ABOUT

As marketers, tech startups and scrappy small business owners, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates

…and the list goes on and on…

                                                             …and on…

                                                                                    …and on…

                                                                                                                …and on…

While many business executives theoretically understand that a solid marketing team can directly impact your company’s bottom line, but there’s hardly anyone who can prove the actual ROI on those efforts. And when it comes to marketing metrics, while studies now showing that 76% of marketer track effectiveness wrongly, we have to make sure we are tracking the right indicators and assure our gains from the cost of our campaigns.

This guide, originally from Hubspot, will walk you through the six critical marketing metrics that matter the most to your business performance. 

Let's get started!