The Digirati series regularly features industry experts in Vietnam and around the world to share their thoughts and passion in digital marketing. Today we spoke to Giang Hoang, Sales Manager at Vietdev Corp, the company responsible for developing Vietnam's very first online advertising spend platform, iTracker.
How did you get into digital media/marketing?
Back in 2010 when I was doing my final thesis, I spent a lot of time on Facebook and YouTube so I thought "I'll just do research using Youtube and Facebook as a tool for marketing so I can spend my time on both while doing my thesis". This was back in the time before Facebook and YouTube were monetised.
My favourite website is YouTube as I can both learn something or enjoy music there
How do you stay up to date on trends & new platforms?
I receive notifications on Facebook of pages of websites about tech/ platform/ media and all of them appear on my newsfeed - Simple but effective.
The next big thing in digital is…
Wearable tech . I think soon all of us can have gadgets like Iron Man or talk with hologram like in Star Wars!
Giang will be on our industry expert panel at Digital Kickstarter.