DIGIRATI SERIES: Khoi Bui, Mediacom Vietnam

DIGITAL IS A WAY OF LIFE - KHOI BUI, MEDIACOM VIETNAM

The Digirati series regularly features industry experts in Vietnam and around the world to share their thoughts and passion in digital marketing. Today we spoke to Khoi Bui, Digital Manager at Mediacom Vietnam, a leading media agency in the country.

How did you get into digital media/marketing?

I got into the industry by chance. I applied for and got an Account Executive job with an interactive agency in Singapore, called “8RewardsRoad” 6 years ago, as I was feeling curious about what “interactive” actually meant. Thank God, I survived 6 years later...but I'm still fascinated by the word “Interactive” - Such a cool name!

Favourite website/app?

Tinder. Not that I’m desperate. It’s just fun stumbling upon interesting people.     

How do you stay up to date on trends & new platforms?

By living digital. Digital is a way of life, now.

The next big thing in digital is…

Behavioural data. “Cookies” will be the most overused word in any digital presentation in this coming year.

Khoi will be on our industry expert panel at Digital Kickstarter